PatronBase defies convention says Ticketing Consultant

For the Ticketing Institute’s International Performing Arts Consultant, Roger Tomlinson, PatronBase’s latest developments really struck a chord. Having become aware of PatronBase a decade ago, Tomlinson has since followed the product’s progress with interest after initially seeing something special in proprietor, John Caldwell.Theatre_Royal_Brighton

“[He] turned up at every one, not only taking notes but talking to us about how he could further develop his software”, he explains.
In his latest article, Tomlinson discusses his history with the product as well as his overall feelings and his impressions of the latest product updates. Published on the Ticketing Institutes blog, Tomlinson notes that in an Apple-esque way, PatronBase defies convention and “does it different”.
As Tomlinson discusses the various ways in which PatronBase is completely unconventional, but the one feature that has really stood out for him over the past decade, is the uncompromising positioning as an affordable software option for arts organisations. Even throughout all the new developments, with ever improving technology, the product remains affordable. In comparison with competing products, the more sophisticated product features that PatronBase now boasts, come at a much lower cost.
This lower cost caters to the steadfast target market of PatronBase, ensuring that they too can receive all the opportunities that larger arts organisations can afford, without the hefty price tag.
Tomlinson then goes on to discuss the new product development of PatronBase and how these really manage to impress him with what they do and the manner in which they do it. A browser-based front-end, integration of cultural segments and inventory management are all new additions to the product and all things that Tomlinson sees as key to PatronBase defying convention.
Having such influential figures as Tomlinson praising the PatronBase system goes a long way in increasing our global reach, especially in the UK where we are now establishing ourselves as a credible software option for arts organisations. The new product releases are in response to feedback from customers and prospective customers we have talked to over the years and we are confident that it really meets the need of our market.